Winter X Games Keeps Playstation Sponsor, Loses Many Others
Playstation, Oakley and Totino’s pizza rolls may still be sponsors at the Winter X Games in Aspen, but several other top sponsors have dropped out, including the Zune, The Aspen Times reports.
“Given the economic environment out there, [[link]] obviously we’re being impacted, like everyone else,” said ESPN executive Rick Alessandri.
Among the sponsors to drop [[link]] out: Zune, TV maker Olevia and 20th Century Fox.
[[link]]Playstation’s sustained sponsorship meant that the X Games got a Playstation tent with playable LittleBigPlanet levels created by some of the games’ athletes including Sarah Burke, Tanner Hall, and Louie Vito.
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